by Rosie McLean 
With autumn now behind us and summer a rapidly fading memory the lack of colour that winter brings can make us all feel a little bit bleurgh. But if you are trying to sell your property there’s a valuable opportunity to warm up your house sale by tapping into the rich colours of Christmas, using hot shades that draw potential buyers in by creating a warm oasis that makes them feel truly at home.
The role of colour
The role of colour shouldn’t be underestimated whatever the time of year. Feature walls and blocks of colour may not be to everyone’s taste, but they make a property stand out by creating points of interest that potential buyers will remember.
By drawing on the opulence of Christmas colours you can captivate potential buyers and elevate the allure of your home for a successful sale during the festive period. Such colours work particularly well in winter because we want to feel warm and cosy, so bringing this richness into homes can turn up the temperature even when the thermostat is stuck on cool.
How to add colour
You can choose to use such colour accents or as more permanent, bolder features. So you may paint a vibrant feature wall, or you may simply incorporate the colours into your accessories – such as rich velvet throws or luxurious shades. Or it may be that the opulence of the season is instead focused on the Christmas decorations that you have on show over the next few weeks.
The latest colour trends
According to Country Living, search data analysis shows that homeowners are making braver choices in terms of colour, embracing bright and rich shades. It predicts that green will be the most popular living room colour for 2024 and points out that deep greens are a perfect accent for neutral rooms.
Deep blues, particularly teal, is another popular colour choice and can be paired with rust reds and warm mustards to create an even cosier environment for would-be buyers. Homes & Gardens calls teal a welcome choice for winter and says that the colour is rightly enjoying its moment in the spotlight. Both greens and blues have a strong biophilic nature, reminding us of the outside world – even when it may not be at its best.
Elegant golds, or ochre, are another top colour choice in winter, perhaps once again reminding us of autumn leaves long after they’ve fallen. Homes & Gardens says golden ochre is “like a warm embrace in winter”. It’s easy to see why given the warmth and richness it creates. Richer golds, meanwhile, help to exude an even greater sense of luxury in the home.
Of course, if there’s one colour that symbolises Christmas more than any other it has to be red. Incorporating rich, ruby reds and burgundies into your colour scheme can bring additional warmth that will remind your potential buyers exactly what Christmas is all about.
At Chimneypots we have years of experience in helping to stage and manage viewings and can help to make your home pop with colour this Christmas. We can help schedule and manage viewings that will maximise your sales potential and capture buyers. Do get in touch to find out more.
